The price for mediocrity has risen for Toronto Maple Leafs season ticket holders.
Leafs season ticket holders will pay nearly six per cent more to watch the Buds at the Air Canada Centre in 2007-08. The highest priced ducats have been raised the most with platinum and gold sides going up to $182 each from $171.52. The lowest priced seats, purples, have been raised to $37 from $34.70.
Richard Peddie, the president and CEO of Maple Leaf Sports and Entertainment, refutes the notion they're taking advantage of a captive audience. He notes that subscribers were notified of the increase in February and 99 per cent have renewed.
"Show me businesses that have not passed on costs of the last three, four years," said Peddie. "That's not being greedy. I think in real dollars that dollar today is still worth less in real buying terms to us than it was four years ago because we're not keeping up with inflation. I think our behaviour in the last couple of years has not been greedy at all."
Randy Starkman for the Toronto Star
And if you disagree with the increase - you can always join the Senators fan club!
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